“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
Notion’s Olivia Nottebohm on hyper-growth [Podcast]:
How do you cut through the noise? I think we all know in our hearts that you can write as many blogs as you want, you can write as much collateral as you want, but in this day and age it’s actually someone else who’s used the product who’s out there recommending it strongly that is really going to win the day. A raw Instagram post, or a raw Tik Tok video, or a raw tweet is going to win you over in terms of whether you decide to use that product or not.
The Keys to Hyper-Growth with Olivia Nottebohm [Craig Rosenberg, The Gartner Sales Podcast]
A non-salesy approach to growing your LinkedIn network [Video]:
How to Grow Your LinkedIn Network [Mandy McEwen, Social Media Examiner]
Adopting solution selling as the future of B2B sales [Article]:
To build this understanding, you have to listen to your client. Before you do any selling at all, find out all you can about your client’s needs from their own point of view.
When you cultivate this understanding, you will see your route to a successful relationship (and sale) emerge in real-time.
A Solutions Mindset is the Way Forward in B2B Sales. Here’s How to Adopt It. [Paul Petrone, LinkedIn]
The importance of client reviews to growing your law firm [Podcast]:
[Using five-star Google reviews as a key performance indicator] is important because it is proof of concept in a way. Our five-star reviews are legitimate five-star reviews. We have done the work for the client from the moment they call us, to after. Not even when we close their case, after we have closed their case. We have done good work for them, we have treated them with respect, and hopefully we have left them better than they were before they found us. They are not only willing to see that, they are willing to share that with the world.
#365: Why Reviews Are Essential for Your Business, with Ryan McKeen [Jennifer Whigham and Stephanie Everett, Lawyerist Podcast]
Andrew T. Daniel 